Unleash your business potential with FirstChoice
We’ve worked hard with advisers to transform CFS’s award-winning platform, making it more efficient and easier to use than ever before. We’ve introduced new integrations, cut back the admin, and expanded your investment options, which is why we remain the number 1 most used platform by advisers for the last 16 years.1
Unparalleled Efficiency
FirstChoice’s unique mandate structure delivers a fast T+1 transaction speed allowing your client’s money to be moved more quickly than a traditional mastertrust.
Outstanding value
One of the lowest admin fees compared to key competitors2 and one all-inclusive management cost for each option in FirstChoice Wholesale, plus portfolio rebates for larger balances.
Award-winning service
Award-winning service from our local contact centre and support teams (Adviser Ratings Finalist, Best Client Experience, 2023) plus one of the largest BDM networks in Australian retail super.
Helping you unleash your business potential
Even easier to do business with
New data integration with Xplan reducing FirstChoice account setup time by up to 80%.3
Two-minute switching with our best-in-class new switching tool.
Client consent made easy, accepting e-signatures from 15 different providers.
New investment choices
50+ new investment options including exposure to ETFs added since 2021.
Over 80% of the 190+ investment options available are rated 'Recommended or higher' by major research houses.4
Access over 70 well-respected Australian and international investment managers, now including GQG Partners, Royal London, Janus Henderson and DNR Capital.
Our unique mandate structure remains, still providing T+1 transaction speed.
Strong, long-term performance
We've strengthened our investment team with key appointments to enable better decision making and better investment outcomes for our customers.
Strong returns including CFS Enhanced Index Balanced fund 13.13% and CFS Enhanced Index Growth fund 14% over the year to 31 December 2023.5
18 investment options with annualised double-digit returns over 10 years as at January 2024.6
FirstChoice Managed Accounts still no additional cost
Top investment consultants and researchers including Lonsec, Morningstar and Zenith, with a further 4 added since 2022.
Access 50+ Specialist Portfolios.
Over $8 billion in FirstChoice Managed Accounts, which is over 250% increase over two years as at January 2024.
Low admin fees
One of the lowest admin fees in the market, over 40% lower than the super fund average.2
The same award-winning service
Recorded the largest decrease and lowest volume in complaints last financial year compared to the top 10 super funds.7
One of the largest BDM networks in Australian retail super.
The best tech support in the industry, FirstTech, helping you cut through the complexity.
CFS 10x – partnering with practices to support and grow their business.
FirstChoice's suite of products
FirstChoice Wholesale Personal Super
FirstChoice Wholesale Investments
FirstChoice Wholesale Pension
FirstChoice Employer Super
Annuities via FirstChoice
Find the latest information about our products. View product updates
Managed account investing with FirstChoice
Lower the cost of servicing your clients
FirstChoice managed accounts make professionally constructed portfolios accessible to a broad range of clients, with a structure that can lower the cost of delivering your advice.
Leave day-to-day portfolio management to the experts
Easy to administer – so you can focus on client servicing and delivering strategic advice.
Lower the cost of running your business
Enjoy more efficient and scalable portfolio management and efficiencies in executing portfolio changes.
Rather than a one-size-fits-all approach to managed accounts, we offer different options to suit the needs of your business and your clients.
FirstChoice managed account specialist portfolios
Let the experts do the work for you, at no extra cost.
FirstChoice licensee tailored portfolios
For advisers and licensees seeking professional portfolio management with trustee governance, while retaining control.
FirstChoice - The award-winning platform
FirstChoice was ranked equal #1 by advisers across five categories in the 2023 Wealth Insights Service Level Report, including overall satisfaction for the second year in a row.
Wealth Insights
FirstChoice ranked equal #1 for Overall Satisfaction 2023
Wealth Insights
FirstChoice ranked #1 in Value for Money 2018, 2022 and 2023
Wealth Insights
FirstChoice ranked #1 in Administration Support 2022 and 2023
Unleash in ways you never thought possible
Get in touch
For technical enquiries contact us
8:30am – 6pm AEST Monday to Friday.
1 Wealth Insights Platform Service Level Reports 2008-2023.
2 Source: Chant West Super Fund Fee Survey as at 31 December 2023. Admin fees of FirstChoice Wholesale Personal Super options (excluding FirstRate options) for a member balance of $50,000, is 0.20% p.a. effective 18 November 2023. It does not take into consideration investment fees and costs or transaction costs. Please see the PDS for these fees and costs. The super fund average admin fees are based on the Chant West Super Fund Fee Survey at 31 December 2023 that compares average fees by segments and across four investment risk categories. The segments are made up of Industry Funds, Public Sector Funds, Corporate Stand-Alone Funds, Corporate Master Trusts, Retail Master Trusts & Core Wraps and Wrap Accounts. Investment risk categories are made up of Conservative, Balanced, Growth and High Growth. Data sourced from the Chant West Super Fund Fee Survey, effective 31 December 2023, is based on information provided to Chant West by third parties that is believed accurate at the time of publication. Fees may change in the future which may affect the outcome of the comparison. Chant West may make adjustments to fees and costs for comparison purposes and therefore data may vary to other published materials.
3 Source: CFS. Reducing FirstChoice account set up time by up to 80% is an estimate based on setting up two FirstChoice Wholesale Personal Super and a joint FirstChoice Wholesale Investment account for a family client.
4 Source: Research ratings by Lonsec, Morningstar and Zenith as at January 2024. Bronze, Silver and Gold Morningstar ratings are equivalent to 'Recommended or higher'. Past performance is no indication of future performance.
5 These returns are for the FirstChoice Wholesale Pension portfolio as at 31 December 2023, after ongoing fees and expenses. Past performance is no indication of future performance. Consider the relevant PDS and FSG before making any recommendations to a client.
6 As at January 2024. Past performance is no indication of future performance.
7 Source: Australian Financial Complaints Authority (AFCA) Datacube for the financial year ending 30 June 2023. The lowest volume of complaints on a per member basis go to AFCA last financial year and recorded the largest drop in volumes from the previous year when compared against the top 10 super funds by size.
8 Source: FirstTech has been awarded #1 Technical Support by Wealth Insights every year since 2013.
Adviser use only
Avanteos Investments Limited ABN 20 096 259 979, AFSL 245531 (AIL) is the trustee of the Colonial First State FirstChoice Superannuation Trust ABN 26 458 298 557 and issuer of FirstChoice range of super and pension products. Colonial First State Investments Limited ABN 98 002 348 352, AFSL 232468 (CFSIL) is the responsible entity and issuer of products made available under FirstChoice Investments and FirstChoice Wholesale Investments.
This webpage provides general information for the adviser only and is not to be handed to any investor. It doesn‘t take into account anyone’s individual objectives, financial situation, needs or tax circumstances. You should read the relevant Product Disclosure Statement (PDS) and Financial Services Guide (FSG) carefully, assess whether the information is appropriate for you, and consider talking to a financial adviser before making an investment decision. You can get the PDS and FSG at www.cfs.com.au or by calling us on 13 13 36. Past performance is no indication of future performance.