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The History of Sports Boost

The Colonial First State Sports Boost program was developed as a grassroots initiative to help elite junior Australian sporting stars achieve their full potential.


In doing so, Colonial First State identified that high achieving Australian kids who strive to reach their sporting goals, no matter how small or large those goals might be are in need of financial support.


The Sports Boost program was developed to give young Aussie elite athletes a leg-up, a helping hand – the boost they need.


The program kicked off in 2013 and since then has given away over $135k in Sports Boosts to ensure that nothing stands in the way of young Aussies’ sporting dreams.


Different to other funding programs, Sports Boost doesn’t restrict itself to one sport, rather it aims to give support to  elite junior athletes.


Not only does Sports Boost allow us to give support to Australia’s best junior athletes as the continue on their path to greatness, but it also allows us to feature them across our networks, giving them even more support and exposure, aiming to lift their profile and the profile of their sport.


Since 2013 we’ve seen some of the best talent Australia has to offer move through the ranks.


Some of the notable Colonial First State Sports Boost Alumni since the program’s inception include Michael Storer (Asia-Pacific Cycling Champion) Jessica Thornton and Matthew Denny (Rio 2016 Olympians) and Mack Horton (Rio 2016 Olympic Gold Medallist). 


We’ve featured junior athletes from a range of sports including gymnastics, swimming, triathlon, athletics, taekwondo, cycling, rowing and volleyball, amongst others – all typically under-funded and under-supported sports.


Past Sports Boost programs have been organised alongside National Sporting Organisations, however this year. the program has undergone a slight change and – it is now open and accessible to all junior athletes and teams, so enter now!